Businesses and other organizations are slowly but surely recognizing the need and importance of having a well established online presence. It is not enough to just ‘appear’ online, there is so much competition on the internet that you need to ensure that your venture is fully and well represented so that it can stand out from the rest and dutifully carry out its’ intentions.
A well organized and originally designed website is essential and can do wonders for your business while on the other hand, a site that is quickly and cheaply slapped together can do a lot of harm and discourage your potential clients from using your services.
Consider these pointers on why you need to put planning and initiative into your website design:
Design to retain traffic
You will never get or retain “traffic” to your site if it’s ugly, non-functional or designed to your personal taste and not the targeted users who will do the buying. Do your research, find out what works, from using the most enticing colour schemes in your design to structuring your text so that it falls in the most eye-catching positions, consider it all!
Design to please your target audience
You might not be aware of it yourself but your sub-conscious plays a huge role in determining where your attention will lie, so implement some great attention-grabbing techniques into your site, ones that will absorb your audience without them even knowing it! An ill-designed presence will only initiate feelings of unease which will result in negative outcomes.
Design to entice
A well-designed website includes incorporating strategically structured and unique content into the layout. Users scan content before they are persuaded to actually take their time and read it. So be clever and emphasize catchy key words or phrases by highlighting them or making them larger and bolder than the rest of the text. If a page provides its audience with thought provoking and interesting info you will impress the user, if you copy content or write unprofessionally on the other hand, you will most likely offend your target market and lose a potential customer.
Design to satisfy your users
Most audiences seek instant gratification when browsing a website, so learn how to oblige them! Again, do your research and pin point what your visitors are looking for. Use images that will convey a message just as much as the actual written content will and make sure they complement each other. With this in mind, enable user friendly navigation on your pages and do not clutter!
Quality is key!
Lastly, remember quality really is key. It will be worth your while to hire a professional photographer to take clean, clear and well defined pictures of your product or service. If you look cheap you will come across as being ‘cheap’ and this does not say much about your level of professionalism. So spend that extra money on a high quality and original website that will hold your endeavour in high esteem!
So once you have decided to make your footprint online, ensure that you do it in the most beneficial manner. Look for a web design company that can offer you an original and well-implemented website that can actually give you a return on your investment. Skip the home-made website idea and avoid unbelievably cheap offers, rather spend a little more and trust a company that will get the job done for you in a method that is most pleasing!
Having a quality online presence is necessary if you want to succeed on the online (and offline) world. Just as having a fine-tweaked, polished resume is essential for a job seeker trying to get that first interview, having an authentic professional website is essential in getting that first call from a prospect!
Article by Amie Harms of August View Creative